Get High Value Customers Through LinkedIn
Recently, I embarked on an experiment: I sent over 100 sales messages on LinkedIn in a single month. The results were enlightening—1 client landed, 30 rejections, 64 no responses, and 5 phone calls.
This experience underscored a crucial lesson in brand strategy: the power of organic content.
The Power of Organic Social Media Content
Building trust with high-value customers takes time and effort. Organic social media content, along with free blogs and podcasts, plays a pivotal role in this process.
By consistently providing valuable content, you establish a foundation of trust and credibility. Over time, those who engage with your page, blog, or podcast are more likely to become loyal customers.
The Impact of Content on Engagement
When you reach out to potential clients, they often review your profile. If they find consistent, high-quality content that resonates with them, they are more inclined to respond positively.
Last month, several people mentioned they replied to my messages because they appreciated the content I shared.
Building a Strong Brand Strategy
Organic social media serves as the bedrock for improving conversion rates in ads and direct outreach efforts, such as email and LinkedIn messages. By focusing on delivering consistent value, you can enhance your brand strategy and attract more high-end clients.
Organic Social Media is Not Dead
To attract high-value customers, prioritize creating and sharing valuable content. This approach not only builds trust but also lays the groundwork for successful customer acquisition.
Organic content is not just an add-on; it’s a fundamental component of an effective brand strategy.
By integrating these tactics into your LinkedIn approach, you can effectively get more customers and build lasting relationships with high-end clients.
Comments